ⓘ Asgard Miniatures
Asgard Miniatures was founded by Bryan Ansell, Steven Fitzwater and Paul Sulley in 1976 in Nottingham. Ansell was an experienced sculptor, having previously worked at Conquest Miniatures. Originally the company was managed by Sulley, while Ansell and Nick Bibby created the sculpts, Garry Parsons created the moulds, and Jamie Sims cast the miniatures.
Asgard was a stepping stone for some noted sculptors, who started their careers with Asgard before moving to other companies; chief among these was lead designer and co-founder Bryan Ansell, who left Asgard in 1978 to form successful rival Citadel Miniatures with funding from Games Workshop. Others included Jes Goodwin, Nick Bibby, Tony Ackland and Rick Priestley.
By 1984, Asgard was struggling, but turned down an offer to merge with Citadel Miniatures. In order to modernize the packaging of their products from plastic bags stapled to cardboard cards that had been standard in the 1970s to the more up-to-date blister packages, Asgard merged with distributor Sanders International.
This was not enough to sustain the company, and when Asgard went out of business, their US rights were acquired by The Viking Forge, which still produces their fantasy miniatures. The UK rights were acquired first by Tabletop Games, and then Alternative Armies, which still produces several Asgard lines, including the Space Marines SM line and the Barbarian Personalities BP line.
In the September 1977 edition of White Dwarf Issue 2, Ian Livingstone reviewed 15 Asgard figures, and stated that "Asgard use good quality alloy for the figures which do not bend They are well-cast figures, requiring virtually no preparatory work before painting and it is good to see different-sized, rounded bases getting away from the traditional rectangular base."
In the August-September 1979 edition of White Dwarf Issue 14, and again in the August-September edition Issue 20, Asgard Miniatures were featured in the photographic feature titled "Molten Magic".
In the May 1983 edition of Dragon Issue 73, Kim Eastland called Asgards Large Sadistic Demon line "Possibly the most creative line of monsters to come along in quite a while." Eastland complimented the "well-sculpted scaly hides", and concluded that these were "ideal for the gamer who wants to spring a little surprise on his fellow players."."
In the July 1983 edition Dragon Issue 75, Kim Eastland was impressed by Asgards science fiction line, saying, "The present low supply of good SF figures is boosted by this gorgeous collection of space marines." He concluded "If you have a need for science-fiction warriors in futuristic armor, then Asgard is the place to hire them from."